Sunday, February 28, 2010

Hummer R.I.P.

The original H1 military HumVee was a vehicle to be reckoned with. It was big, powerful and could go almost anywhere; but it was obsolete almost as soon as it was put into production. I liked it.

When it was first made available as a commercial vehicle, every testosterone-filled guy who ever had a Tonka truck as a kid wanted one. It was a no-compromise ride.

Its price and limited production, however, put it out of reach to all but a few movie stars, professional athletes and entrepreneurs. That’s when General Motors made one of the mistakes that would lead to its downfall. They started producing the H2 and then the H3--two silly Hummer wannabees for macho wannabees.

The energy crisis handwriting was written on the wall in big bold letters when GM brought out these two poseurs. They were based on existing truck models with none of the purposeful looks or capabilities of their progenitor. They were simply badly-timed, gussied-up harlots put out there to make money for their pimps at GM.

It’s not clear whether any other company will be foolish enough to buy this bloated brand. The military no longer wants the H1. It doesn’t look like there’s a market for the ugly baby sisters. Hopefully this icon of ridiculous American gluttony will die a quiet death.

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